TV campaign, podcast, app: the 45th Ötztaler Cycle Marathon is more digital and emotional than ever before. Today, the highly coveted Finisher Jersey will be unveiled in the first live broadcast on ÖRM TV! This jersey is also on the radar of former World Tour pro Toni Palzer, who will be participating in this year's Ötztaler Cycle Marathon for the first time.

On 30 August, the international cycling world will once again turn its attention towards Sölden. Already for the 45th time, the unrivaled Ötztaler Cycle Marathon takes athletes over the legendary four alpine passes of Kühtai, Brenner, Jaufen and Timmelsjoch. On this traditional 227-kilometer marathon featuring 5,500 altitude meters, cyclists from myriad nations once again face one of the Alps' greatest challenges in amateur cycling.

15 hours of live broadcast: ÖRM on all channels
With a comprehensive media program, the Ötztaler Cycle Marathon brings the race closer to fans than ever before. ÖRM TV accompanies the event with several broadcasts, culminating on race day with approximately 15 hours of live coverage directly from Sölden and the marathon course. Live reports from the alpine passes, participants' comments and studio interviews provide detailed insights into the race happenings. The very first episode of ÖRM TV will air on 15 July at 18:00 and already features a special highlight: this year's Finisher Jersey will be presented to the public. "That's actually always the biggest surprise for all participants. I hope this year's design once again appeals to almost everyone's taste," Dominic Kuen states. The second broadcast will follow on 12 August at 18:00, further broadcasts will air on 28 August from 18:30 - including the Bike4Help Prologue awards ceremony - and on 29 August from 18:00, including the mandatory riders' briefing. The extensive live coverage on 30 August begins as early as 6:15 in the morning. All broadcasts can be viewed on ÖRM TV here: ÖRM TV.

ÖRM Podcast provides valuable tips
Even beyond race day, the Ötztaler Cycle Marathon supports its community. In the "Ride Hard & Dream On" podcast, professionals, coaches and experienced finishers discuss on training, nutrition, equipment and race strategies. More than 25 episodes are already available on popular podcast platforms such as Spotify and Apple Podcasts - as well as a video podcast on YouTube.

Tailor-made ÖRM Video
Participants receive a free personalized video of their race regardless of whether they reach the finish line or not. Several cameras along the route capture emotional moments that can then be easily shared with family and friends via social media.

ÖRM App makes the Cycle Marathon a personal highlight
Thanks to the ÖRM app, the cycle marathon can also be experienced digitally: not only for participants, but also for friends, supporters and fellow travelers. The app simply offers Ötztaler Cycle Marathon up-to-date information, push notifications for last-minute changes, live rankings and GPS tracking options with cyclists' real-time location data.

More than 1,300 volunteers make the legend possible